Phase 2 does not mean, to be started after phase 1. Most concepts/ideas can be started immediately. Phase 2 means, ideas not accounted for in the financials.
Much like the bank switch to Virgin Money is an idea that would be useful; I have some other functional and marketing plans to be implemented when phase 1 is complete.

Other Industries The principal being creating a website for travel companies to sell our goods from can be replicated across many industries, as can the specifics of the financial and CRM applications. Fashion seems like an obvious choice, Everyone keeps fling to the Far East to do their shopping, If we tapped in to the manufacturers inventory databases and negotiated a bulk trade discount we could offer the west hundreds of manufacturers products, in turn we will build or add to their existing sites to offer consumables in keeping with the core stock represented by the company.

Budding dress designing could make their own site, put their own inventory on and add accessories as they chose whilst at the same time making all there dresses and suits available for other Sienna Users to look at and purchase.

I have not thought about this a lot but it’s defiantly possible given planning. And for that matter just about every commodity one can buy will be tradable in the same way, it’s really all about connecting all the databases and now is the time, and others will have similar ideas. Maybe in different industries but the battle for database connectivity will start soon.

Computer Insert

Once we have made all the modules, we will make a public version, that contains all the bells and whistles of the business version but has a few other useful functions as well, To give it value we will put in a box a maybe sell a few copies in South Africa, does not matter if anyone buys it, It gives it a value. Then if we were to approach the worlds computer manufactures like Dell, HP, Acer etc.. and offer the software licence fee to insert as start up software with their computers I’m sure most would agree.

Our research in South Africa has been met with one obstacle that is the Microsoft have to give permission, maybe they will, that's really more for you than me to do but if there is a problem Microsoft have been in trouble with monopolies before and so they may be an angle there, another thought I have on this matter is if all powerful Virgin asked computer manufacturers it would be very different to our technical staff.

I’m not sure how many computers are sold in a year but it’s a lot, and that’s a lot of exposure to our business options and in future our shopping options.

Eventually we can offer computer companies light versions and charge for upgrades.

Sienna Shopping

Once Sienna is introduced to the general public, by my means of direct purchase, download or inclusion in new computers via pre installed software. We can switch the business to business connectivity to business to customer.

Some business will be opposed to this concept as they will not wish us to undercut their existing outlets, but as Sienna is business orientated software not an e-commerce website the line as to whether ordering from Sienna is direct to customer or business is defiantly blurred and few will fuss unless pressured from suppliers and then it comes down to volume, if we are doing more volume than their current complaining supplier they will not interfere.
Many companies will not mind regardless, Gucci, Jimmy Choo and many other brands are represented by Net A Porter who sell items at trade prices direct to the public.

In my home industry of Tourism 80% of suppliers will not complain, most won’t give it a second thought the last thing they want to do is loose bookings.

Big Business

The one thing I know about big business is the wheels usually turn slowly, change is often feared. My examples with introducing big business to this concept come from Pam Golding, maybe not big business in Virgin teems but big enough, having approached the Cape Town MD who loved it and wanted it, feeding it up the chain saw it in the hands of the Media department and an objection about keeping things in house. Of course this is media and their jobs are threatened by such an advent, I did not bother perusing them, my approach was only to test the market, but lesson learnt, big business are not as easily persuaded to evolve.

My financials do not account for big business, but I’m sure there plenty of business to be made. If I reproached Pam Golding with the same product associated with Virgin then I’m sure it would be a different story.

If Pam Golding were to add a travel section to their website or Marks and Spenser’s or any other brand loved company a lot of profit would be generated.

Last time I read Virgin consisted of 300 or so companies, I’m sure many of these would benefit from using various aspects of Sienna, we will tailor make big business solutions and implement the same core software structure though many of your companies. Once it’s good enough to run a fleet of Virgin companies it will be by far the most concise big business software available and Other Big business will integrate.

Google Face Book

The advantages of integrating into both Google and Face book are numerous, Google could adapt our code (or more to the point stop blocking it) to make our affiliates websites appear closer to the top of their search results and Face Book could integrate our CRM financial and shopping solutions, as far as I can see it this can be done in one of 3 ways, an alliance, profit share or some other incentive for Google to promote our software. If this is not possible they would certainly want to buy Sienna, but preferable Sienna will buy Google, we will see..

These future ideas have come to me over the last month, I am an ideas man and they will not stop I constantly analyze everything sometimes finding solutions, a curse a school but useful now although my head is often overloaded. My point is this is not the entire concept, this is just the first chapter, by the time you read this there will be more, and by the time we reach phase 2 there will be many more ideas.

In the end it’s just about connecting the databases, the technology via API has only been possible for a short while, for me the end game is to connect all the databases though Sienna so crating THE GLOBAL DISTRIBUTION SYSTEM for all business.

Game – Making a game is a unique form of marketing, actually a part of my proposal to Sir Richard August 2007. I’ve given it a lot of thought since then and have a good idea of what would appeal to the public. Soccer management games do well as do global recourse gathering games, so does the Simms. By combing the 3 game types into one will be something very special and of course visually delightful.

The Game will start as you, a local tour operator in a popular tourist destination, You plan an expansion into new destinations, you can pick 5, then you can see and make your own website for other game players to see.

As you go along you can find recourses, this is exclusive stock you have marketing rights for. KEEP THESE and put them on the Sienna Database for other players to see, then they will buy and you revenue increases.

you have Sienna Credits and can spend them of Marketing, Staff, Offices, Personal Salary (which they can build their own houses like the Simms) and other things one would spend on a new business. Hidden algorithms will better or worsen there cash flow and expenses after a panel has annualised what they think makes good and bad business sense, so if they agree with the panel and maybe chooses individually branded broacher(Cheap but high impact) you would receive more enquiries from the top end, so more money. But they will lose if they advertise on Google ppc without checking your page score.

This is a real life example teaching a generation of kids, teens and grownups how to use our system and how to market and run a Sienna Company. Scores will be in profit, displayed for all to see.

BUT THEN IT GETS REAL.

Expert at the game will be using its technical skills to the match have patients and an understanding of what we are doing, a little start up funding, maybe Google will give us free PPC clicks for introducing them, They can have free copies of books to give to clients and an account manager with access to speak or email marketing and financial experts for their advice.

If we gather a network of 50 or so game players, strait them off and coach them, they will with our even my personal guidance do very well, the best at least $250,000

We then allow all persons that reach a certain score to enter with the free PPC, Magazines and support. Soon the No1 will be at $1,000,000 and here’s the trick. Keep it underground, free download & included with Sienna, No shelf presence, we need to control it. When we get to $1,000,000 then a mass push and official release about the game on all platforms you I played made me a million with lots of other rich gamers by the side of him, will get everyone playing it, especially as it will look so good and have totally addictive game play.

Scrath that make a Reality tv show, The best 8 get $10,000 cash, $10,000 Google PPC and Dedicated magazines and $2,000 a month for a year, Plus me advising 4 and Richard advising the others, we are allowed consultants, Screen it every week. With Me and Richard at the helm, the companies will make millions with excellent growth potential. Every one that’s sees the TV programme will play the game then start the business, we could add their real life beginners table next to our teams, eventually someone from the public will get lucky, TV series starts to feature all the business, and as they do the business get coverage and hence do better. I really can’t see a better hook for the press and public, and you have your own TV station.

Talking of TV stations as well as being able to play the game they should be able to use sienna crm and finance tool in fact any they want.